This weekend Austin was hit by a huge event, the Dayglow tour, which promises the “World’s Largest Paint Party.” I was bombarded by fliers over the last week or so for the event and even had some of my friends go to it. The event’s coordinators used Facebook to run ads for it setting up a fan page for the event to get the word out.
The word of mouth was incredible since I’ve been in Austin the only thing that I would say compared to this is ACL and SXSW, pretty good considering it’s a relatively new event starting back in 2006. They had to have a good public relations team behind the party to be so successful. Dayglow proves the importance of social media in today’s society with its popularity growing. It’s pretty impressive for the messiest party you will find.