In a year where millions of gallons of oil were spilled into the gulf, and basketball icon Lebron James shot loyalty in the foot to play with some friends, Tiger Woods meteoric drop from popular approval was probably the biggest public relations related story.
Going back to the night of Thanksgiving where Woods crashed his Escalade into a lamp-post a media firestorm erupted surrounding allegations, (most of which turned out to be correct), about Woods and his numerous extra marital love affairs. His image took a huge hit as he lost several sponsorships including Gatorade, Tag Heuer and Gillette dropped Woods as one of their spokesman.
These companies felt it was no longer a positive investment to have Woods be the face of their product and with his very public scandals revealed who can blame them. Woods went from a household icon to public enemy number one in a matter of weeks.