PR Plan for Fresh Beans

  1. Situation – Fresh Beans wants to increase sales amongst college students in the next three months.
  2. Objective – To raise awareness and increase sales within the college community.
  3. Audience – College students in Austin, TX.
  4. Strategy – Pass out free samples at nearby campus’ once a week at each campus for approximately two hours.
  5. Tactics – Start a Twitter account for Fresh Beans and try to get the word out about the free samples for anyone with a student I.D. during designated times.
  6. Calendar – Start at the beginning of February through April
  7. Budget – $0
  8. Measurement – Sales

 

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