- Situation – Fresh Beans wants to increase sales amongst college students in the next three months.
- Objective – To raise awareness and increase sales within the college community.
- Audience – College students in Austin, TX.
- Strategy – Pass out free samples at nearby campus’ once a week at each campus for approximately two hours.
- Tactics – Start a Twitter account for Fresh Beans and try to get the word out about the free samples for anyone with a student I.D. during designated times.
- Calendar – Start at the beginning of February through April
- Budget – $0
- Measurement – Sales