PR Plan for Fresh Beans

  1. Situation – Fresh Beans wants to increase sales amongst college students in the next three months.
  2. Objective – To raise awareness and increase sales within the college community.
  3. Audience – College students in Austin, TX.
  4. Strategy – Pass out free samples at nearby campus’ once a week at each campus for approximately two hours.
  5. Tactics – Start a Twitter account for Fresh Beans and try to get the word out about the free samples for anyone with a student I.D. during designated times.
  6. Calendar – Start at the beginning of February through April
  7. Budget – $0
  8. Measurement – Sales



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s