So there’s this little known thing called FourSquare, well its actually pretty popular. Popular enough to be mocked by College Humor actually. I have a few friends that have it I never understood it’s use I was under the impression that it was a game, which it kinda is in a way is. But there is a practical use for it apparently. When you ‘check in’ to a place you receive points and eventually badges which can lead to promotional material from the place you check in like some fast food joint.
Do I think it’s useful for a PR professional? Not really no. I see its uses, but I just don’t see how it can really help out that much for a true professional, I see a lot of kids my age using it and I think that’s where it belongs in the hands of college students on their androids and Iphones. Maybe someone will change my mind someday and I’ll be addicted to it too, but as of right now I don’t recommend it.