SXSW almost here

The temperature’s getting warmer, midterms are around the corner, and spring break is within sight, which in Austin means South by Southwest is coming. Now I know it’s still a bit away, 11 days to be exact, but I’d say it’s reasonable to start the countdown. I’ve had friends going to the entertainment festival for a couple of years and yet I’ve never been and this is the first time I’ve been in Austin during the festival so I’m definitely excited.

Being a PR student I’m not only interested in the bands and films coming to town, but what’s being done to promote the event. It’s different then a pervious post that I wrote about Dayglow simply because SXSW is in my opinion the more prestigious event with a more established history. SXSW is so big especially in this area that I’ve heard about it for weeks and while I haven’t seen a lot of ads for the event everyone here knows what it is and when it is.

So with arguably the biggest music and film festival in the United States, where will I be? … Fort Worth, yes that’s right I’ll miss the festival for a third year in a row, but one day I will actually partake in the festivities, unfortunately this year is not the year.

SXSW Schedule

SXSWeek – March 11-20

Interactive – March 11-15

Film – 11 -19

Music – 15 – 20

Dayglow and It’s Reach

This weekend Austin was hit by a huge event, the Dayglow tour, which promises the “World’s Largest Paint Party.” I was bombarded by fliers over the last week or so for the event and even had some of my friends go to it.  The event’s coordinators used Facebook to run ads for it setting up a fan page for the event to get the word out.

The word of mouth was incredible since I’ve been in Austin the only thing that I would say compared to this is ACL and SXSW, pretty good considering it’s a relatively new event starting back in 2006. They had to have a good public relations team behind the party to be so successful.  Dayglow proves the importance of social media in today’s society with its popularity growing. It’s pretty impressive for the messiest party you will find.