Cut ‘that’ out!

Last Tuesday Jess Manocchio, a communication specialist for Rich Products, visited us and she told us about a typical day in the corporate sector of the industry. Her side of the industry doesn’t particularly interest me, but it was good to see how that works. Her job seems pretty stressful, but fulfilling at the same time so I can’t fault her for doing something she enjoys.

However even though her job doesn’t sound like my cup of tea, there was a lesson reinforced in her presentation. Now I have three different sources that mentioned taking the word ‘that’ out of your writing. My teacher, Jess, and PR daily has an article also lobbying for the removal of the word from your writing. So, what does this mean? PR people are obsessing over grammar, and why not your writing represents you so shouldn’t you sound educated.